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Web Advertising
The Internet is a highly competitive environment. Communication
is permanently under fire of competing multimedia excitements.
Attention has become an ever more scarce resource. Reaching
the target audience is by no means self-evident.
The
Internet
The open Internet is mainly used for external communications.
With an estimated user base of over 50 millions world-wide,
the Internet is a powerful tool for information exchange.
For local
businesses and niche players, the Internet presents
the opportunity to "go global" and extend
market reach. And most businesses will welcome the young,
high-educated and wealthy Internet population.
The interactive
qualities of the web provide opportunities to engage
those that are already interested in your products or
services, and electronic communication provides ways
of targeting that were inconceivable before. Visitors
of your web site can be presented with only the information
that they are interested in. The same web site can become
a source of valuable marketing data. Simple and cost-effective
technologies for one-to-one marketing are used already
by many companies on the Internet.
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